Ray Gauthier

rayPosition: Chief Everything Officer & Partner

Ray is not the norm for a small consulting firm like ours. He has earned his stripes in the trenches managing significant culture change projects in public utilities as well as one of North America's largest financial institutions. He has led diverse teams from Sales to the PMO to Procurement to IT; overhauling operational effectiveness and efficiencies everywhere he’s worked.

When it comes to finding talent - Ray accepts nothing but the best. We have an incredible programmer, web developer, graphic designer, and social media expert – all who could be working with large ad agencies or development firms but who chose to play simple and fulfilling roles here at TactiBrand. It's got to be more than a job -- it has to be a passion.

Ray’s affinity for efficiency and effectiveness has opened the door for TactiBrand to pursue technology opportunities such as online software development. Developing software has been a natural fit for us, everything from a cloud based referral tracking app for institutions to a Life Balance Assessment for independent advisors to have richer conversations with their clients. We’ve also developed sales presentation app for a successful Insurance Marketing Organization who is set to lead their industry with the investments they are making in application technology. Ray leads development on all of these projects and his insights continue to blow us away as well as our clients.

Ray and his wife of 29 years, Shelly, are enjoying the growth of their two adult children who recently graduated from university. Ray’s plans on building an airplane and flying the skies of rural Ontario where he lives - after he stops having so much fun at work! To boot, Ray is one of the nicest and most reasonable person you will ever meet.