The Annuity Store

 

LOGO DESIGN:

 

AnnuityStore-logo-design

 

 

AnnuityStore-logo-design-2

 

 

WEBSITE:

View the website at theannuitystore.com

 

VIDEOS:

 

 

 

 

 

 

Watch the videos at www.theannuitystore.com

 

 

CORPORATE BROCHURE:

AnnuityStore-Corp-Brochure

 

 

STATIONERY:

AnnuityStore-Stationary

 

 

 

BRAND GUIDE:

AnnuityStore-Corp-Style-Guide

 

 

 

 

 

USB DRIVE / CARD:

AnnuityStore-USB-Drive

 

 

 

JOIN.ME BACKGROUND:

AnnuityStore-JoinMe

 

 

  

 

Key Challenge:

Take a wholesale annuity business (aka insurance marketing organization) for agents and advisors which is often seen as a commodity and give them personality and incredible value.

 


Why Tactibrand?:
The Annuity Store chose TactiBrand because they trusted our ability to find their brilliance and a way to sell this to their agent audience.
The Annuity Store also chose us because we have enough diverse talent to act as their outsourced marketing department; to grow with them.

 


Key Tactics:

Define their brand story based on their strength of character and real brand value

Develop brand value to give their contracted agents and advisors tangible opportunities to achieve more success

Improve brand image to attract and retain highly engaged agents and advisors

Improve website experience and use website as hub for value distribution

Develop professional recruiting kit to for prospective agents and advisors

 
Key Deliverables:

Brand Personality & Value
We helped TAS define a story that their team could embrace and their agents could leverage. Everything they stand for is about helping agents, advisors and their clients achieve success in a simple fashion - without the complexity that overwhelms most of us. Their tagline is "Success Made Simple" and they offer agent support in three areas: (1) duplicate your best clients, (2) deepen knowledge of annuities and relationships with clients, and (3) delegate what you can.

Professional Websites
(1) theannuitystore.com (2) niche solution site for Allianz Preferred Solutions

We developed several professional and compelling sites for The Annuity Store.

Logo Design

We designed a new, more colorful and inspiring logo for The Annuity Store. They are so much more than a store.

Branded Programs

We developed an extensive resource area with The Annuity Store including many value added offerings agents can use to grow and develop their practices.

Print marketing material

We consulted on and designed many print marketing needs, how to keep costs low and how to retain brand consistency. These include stationery, brochure, presentation folder, PowerPoint template, advisor recruiting one sheets and more.

Simplicity Blueprint Application

We're developing an online tool to help The Annuity Store's internal Marketing Consultants to build simplicity blueprints (plans for success) for contracted agents. It's very leading edge as are TactiBrand and The Annuity Store. 

 


Client Website(s):

www.theannuitystore.com

www.theannuitystore.com/allianzpreferred

TAS49-6509-17