Branding, it’s where marketing starts.
It’s where we start.
Branding is where marketing starts, yet so few financial firms take the time to get their story right – to know who they are. Before designing your website, sending out direct mail, social posting or your corporate video, you need to “know who you are”. This is where we start, helping your firm discover and define your message, which, with the right effort, will become your brand.

 

Building your tactical brand.
Our approach to building your financial brand.
A great story is just the beginning. It’s about sharing your story in a way that resonates with your audience and makes it easy for them to appreciate your expertise, your professionalism and your commitment to building relationships.

A great brand is built from the ground up. We take a very thorough approach to understanding your company, your clients and the competitive landscape.

Here’s a snap shot of our approach to building a tactical brand as well as our brand discovery process.

brandcircle      brandfunnel

 

 Building brand depth using the Trust Framework™.

Packaging then sharing your firm’s expertise, value, and insight is what we call “brand depth”; it’s an area most financial firm lack when it comes to their marketing.  We’re educating executives and advisors on the right mindset for achieving branding ROI, we call it the Trust Framework.

trust-framework-thumb

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We focus on results – your Brand ROI
Ultimately, branding is about achieving long-term results for your business. We aim to clearly identify opportunities to measure your marketing success.  Branding is where we start but results are what we end with.